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TIKTOK
2025' TIKTOK Store & brand
Store redesign
Store design shapes the first impression, drives engagement, and ultimately fuels e-commerce success.
Store following
Nurturing store follows hinges on a visually cohesive and intuitive experience that reinforces brand identity and encourages repeat engagement
Brand upgrade
Brand upgrade elevates a company’s identity, inspires deeper customer loyalty, and paves the way for sustained growth.
In this TikTok e-commerce project, I focused on crafting compelling store and brand designs that empower over 50,000 direct to consumer merchants to seamlessly transition to TikTok platform, making it one of their primary revenue growth channels.
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TIKTOK
2024' TIKTOK STUDIO APP
Founding designer
As the founding designer of an independent app, I led the end-to-end design process, defining the product's vision, crafting user-centric experiences.
0 - 1 Standalone App with AI features
TikTok Studio is a highly successful standalone app which has driven significant growth and engagement within the creator community.
4.7 Rating
10+M Users
Within six months of launch, the app achieved over 10 million users, millions DAU, and high user satisfaction, with its growth trajectory continuing.
TikTok Studio is a multi-platform tool for creators, offering video editing, creative templates, and publishing optimization. It integrates analytics, supports seamless TikTok uploads, and fosters creator collaboration, streamlining content creation and boosting quality.
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TIKTOK
2023' TIKTOK CREATOR TOOLS
Founding designer
As the founding designer.I led the end-to-end design process, defining the product's vision, crafting user-centric experiences.
0 - 1 Web platform
with AI features
As the lead designer,I worked closely with the team to ensuring the design met both user needs and business goals while maintaining a rapid timeline .
High user satisfaction
The design was completed within one month, and achieving high user satisfaction. It garnered significant attention from leadership.
TikTok Creator Tools on the web is a powerful platform designed to help creators manage their content and grow their presence more efficiently. It offers detailed analytics to track video performance, tools for uploading and editing content, and features for managing interactions like comments and messages.
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TIKTOK
2023' Trust & safety
Project led by CEO
I led a project assigned directly by the TikTok CEO, focusing on showcasing our teen protection features during a critical congressional hearing.
Social benefit
This project enhanced teen safety, empowered guardians, and reinforced TikTok's commitment to responsible social media.
Saved the company
This effort was pivotal in gaining positive attention and ultimately played a significant role in helping the company win the case.
The Family Pairing feature allowed guardians to set content controls and manage screen time to safeguard minors online
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TIKTOK
Fidelity app
Led the design of several main tabs in the Fidelity app, improving user navigation and overall experience, which resulted in increased engagement and satisfaction
IN MIND ?