Junyao Liu
Lead product designer @TikTok
JUNYAO LIU
Lead product designer @TikTok
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Junyao Liu
Lead product designer @TikTok
Beyond solutions. Designed with elegance.
I thrive in fast-paced, high-stakes environments, creating solutions for consumer facing products that serve billions of users across diverse demographics and markets.
8 +
Years of experience
TikTok
Currently at
AI projects
Enthusiastic
Billion +
User’s satisfaction
01
TIKTOK
2025' TIKTOK Store & brand
Store redesign
Store design shapes the first impression, drives engagement, and ultimately fuels e-commerce success.
Brand upgrade
Brand upgrade elevates a company’s identity, inspires deeper customer loyalty, and paves the way for sustained growth.
AI exploration
We’re exploring how AI can reshape the future of e-commerce — from personalized recommendations to intelligent store design.
Redesigned TikTok Shop store experiences to surface clear value signals and purchasing cues, helping 50,000+ direct-to-consumer merchants drive on-platform discovery and conversion progressively guiding users from browsing to confident in-store purchasing, and enabling engagement and growth at scale.
01
TIKTOK
2024' TIKTOK STUDIO APP
Founding designer
As the founding designer of an independent app, I led the end-to-end design process, defining the product's vision, crafting user-centric experiences.
AI-Powered Creator App
Embedding AI-driven information experiences that help users progressively uncover capabilities, take actions, and drive engagement at scale.
4.7 Rating
10+M Users
Within six months of launch, the app achieved over 10 million users, millions DAU, and high user satisfaction, with its growth trajectory continuing.
Founding designer of TikTok Studio, where I designed AI-driven experiences from 0→1, integrating creation, publishing, and analytics to help global creators discover and apply powerful capabilities through progressive, in-flow insights that drive engagement at scale.
01
TIKTOK
2023' TIKTOK CREATOR TOOLS
Founding designer
As the founding designer.I led the end-to-end design process, defining the product's vision, crafting user-centric experiences.
0 - 1 Web platform
with AI features
As the lead designer,I worked closely with the team to ensuring the design met both user needs and business goals while maintaining a rapid timeline .
High user satisfaction
The design was completed within one month, and achieving high user satisfaction. It garnered significant attention from leadership.
TikTok Creator Tools on the web is a powerful platform designed to help creators manage their content and grow their presence more efficiently. It offers detailed analytics to track video performance, tools for uploading and editing content, and features for managing interactions like comments and messages.
01
TIKTOK
2023' Trust & safety
Project led by CEO
I led a project assigned directly by the TikTok CEO, focusing on showcasing our teen protection features during a critical congressional hearing.
Social benefit
This project enhanced teen safety, empowered guardians, and reinforced TikTok's commitment to responsible social media.
Saved the company
This effort was pivotal in gaining positive attention and ultimately played a significant role in helping the company win the case.
The Family Pairing feature allowed guardians to set content controls and manage screen time to safeguard minors online
01
TIKTOK
Fidelity app
Led the design of several main tabs in the Fidelity app, improving user navigation and overall experience, which resulted in increased engagement and satisfaction
IN MIND ?